Hundreds of fans turned out to be in the Street Pharmacy video shoot on the Main Street bridge.
"We ended up with over 500 release forms," said vocalist Ryan Guay. "I'm not sure if at any given time there were 500 on the bridge, though."
Loyal fans as well as new fans of all ages of the band and those in support of the city showed up to take part in the video, which was filming scenes for the chorus of the song on the bridge.
"I've been to a lot of their shows and I wanted to come out," said Daniel Crandles.
"We came out to support Welland because we just love it," said Mark Melloni, who was also featured in another part of the music video as a mob guy.
Street Pharmacy set up a stage on the bridge and entertained fans with some songs while the production crew set up. When the band started to play, hands were thrown into the air, kids crowd surfed and the reverberation of people jumping around could be felt throughout the entire steel structure.
With the video completed, Guay has high hopes.
"MuchMusic said they really, really liked our song," said Guay.
"The goal is MuchMusic, I don't care if I have to sleep outside the building to get it on the air."
Still, Guay admitted, one thing he has learned is that promises don't necessarily count in the music business. He said that the band has worked with some agents who weren't so sweet.
"They would promise us the pot of gold and the grass underneath and all we would end up getting would be the grass."
If the video airs on Much Music, the plan is to tape it off there and put it on YouTube as a statement.
Guay said the plan for this video was to introduce all of the flavours of music that the band produces for the public.
When it comes to their next video, Street Pharmacy doesn't plan to search far and wide for an ideal locale.
"I have an idea of where I would want to shoot it," said Guay.
"There won't be any Toronto shoots anytime soon.
"I like Welland."